To kick off their series of guest blogs, ‘Forward with Faith’, I was pleased to submit an article to Stefanie Hopkins of Faith Brand Communications sharing advice on the importance of building a personal brand.
Within the blog, I look at how different generations might go about building a personal brand, whether they realise they are doing it or not, and how building a strong one can benefit you big time.
Now, I am not a brand-building-guru. There are many personal branding gurus out there building successful seven figure businesses and there are also many out there jumping on the proverbial bandwagon.
Everybody has one. You are building a personal brand whether you like it or not.
The question is whether it is a good one or not. As my Mum used to say, “You can’t kid a kidder”. You cannot fudge the system.
The personal brand that you build must be you. Because if you portray a persona that isn’t you, you will eventually be found out and your credibility will be shot.
My 15-year-old stepson told me recently that he’d been on a date with a girl he met on ‘the gram’ (Instagram for us oldies). The problem was, when he rocked up, she looked nothing like her pictures online. “I’ve been catfished!”, he said. He left sharpish!
How I build a personal brand and how a Gen Z like my stepson may proceed are different.
